Context
High-demand sneaker drops required reliable identity, inventory integration, and fair purchase flows.
Problem
- Traffic spikes during drops caused instability and unfair purchase attempts.
- Disconnected backend systems increased operational overhead.
Role
Product Manager / Solution Architect. Worked with engineering, QA, operations, and the brand’s stakeholders.
Actions
- Designed and implemented end-to-end SSO across web properties.
- Integrated SAP for inventory & accounting to ensure accurate stock and settlement.
- Built raffle workflow (backend & frontend) using platform APIs with rate-limits and audit logging.
- Introduced load-shedding guidelines and API-level back-pressure for peak events.
Impact
- Stable releases under peak demand; reduced operational incidents during drops.
- Improved fairness and compliance; lower manual review load.